Whilst the summer has barely begun, in the world of retail Christmas is about to start! In the next couple of weeks the Christmas departments across London will open and Selfridges is the first to open its doors on Monday 3rd August. I was lucky enough to be able to visit Selfridges' Press Show and see what they have in store for the coming months.
This years theme is Constellations and in true Selfridges' style each aspect of the concept has been thought out. The styling of the press show was amazing with stars and glitter everywhere and a colour palette of midnight blue, gold, silver and some iridescent touches; I'm sure the store is going to look incredible.
The theme also runs throughout the product. In the womenswear department there are amazing pieces such as a space age foil design dress and an exclusive Topshop mini collection with intergalactic designs.
Personalisation is always a big part of Selfridges' ethos and this Christmas there is personalisation like never before; from Moet champagne to tweezers to dog biscuits. Two of my favourite Christmas personalisations are the baubles from Twenty Seven and amazing personalised wrapping paper that is exclusive to Selfridges. Other personalisation options around the store include gifts such as monogrammed Alexander McQueen Scarves which are beyond beautiful!
In true luxury style Selfridges are releasing their traditional beauty advent calendar which will be sold alongside other advent offerings from the likes of Charlotte Tilbury and Diptyque. So... if chocolate isn't quite your thing there is definitely a chance to upgrade your advent countdown this year!
Whilst I probably won't be buying my Christmas presents just yet, the event made me extremely excited for the season. I can't wait to buy all of the amazing products on offer at Selfridges and probably won't be able to wait til Christmas to get my hands on some of them!
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